Record title: Most people exercising to a fitness video
Date: October 2010
Brand: Deloitte Financial Services
Location: Excel Centre, London
Business Challenge
Deloitte is one of the UK’s biggest professional consulting firms and its annual Consulting Practice Day brings together its entire consulting team.
The 2010 event celebrated the scale, size and breadth of expertise of Deloitte’s consulting practice under the theme of ‘Together Incredible’.
As a finale for Deliotte’s event the team wanted an activity which was fun, engaging and memorable, while also reflecting demonstrate the power of team work.
Guinness World Records Solution
Deloitte immediately identified that a Guinness World Records attempt could fulfil all these criteria.
By selecting the Corporate Adjudication Service, Deloitte worked with the record experts to create a new category for the Most people exercising to a fitness video.
But Deloitte wanted to do something incredible and create its very own exercise video.
Record guidelines stated that the film had to meet professional standards and so Deloitte brought in external AV company to create a dynamic, entertaining production starring the management team.
On the Consulting Practice Day at London’s Docklands, Deloitte’s in-house personal trainer took to the stage to lead the group through the routine as the exercise video played to the crowd.
Record Breaking Results
The on-site Guinness World Records Adjudicator confirmed that a total of 598 people had successfully taken part in the record attempt and exercised for the full duration of the exercise video – and so a new Guinness World Records title was achieved.
Commenting on the Guinness World Records achievement, Ged Feely at Deloitte said: “We knew that achieving a Guinness World Records title would be difficult but we wanted to challenge ourselves to do something incredible.”
