Record categories: 10 records attempted
Date: May 2010
Brand: Tokyo Midtown
Location: Tokyo, Japan
The Brief
Japanese property developer Mitsui Fudosan were looking for a headline act to draw people to its Golden Week holiday celebration. This event is held annually in Tokyo Midtown, which is the largest green space in the metropolitan area.
The Solution
GWR developed ten brand new records in a live event challenge fair format, with hosts, supervisors, MCs, coaches and adjudicators all trained by Guinness World Records experts on location. Each record was specifically designed to attract media attention, to be environmentally friendly and to put people in touch with – and on – the park’s grassy areas.
The Results
“As expected when we booked Guinness World Records - the event generated a huge buzz!” Akimoto-san, Head of Event Planning, Tokyo Midtown Attendance: 500,000
Duration: 6 days
Record Categories: 10
Records Broken: 52
