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Guinness World Records Product List

Adjudications

Basic adjudication

This service is for anyone that already knows the record they want to attempt. The service provides on-site verification of your record attempt by a trained Guinness World Records Adjudicator and the official presentation of your framed Guinness World Records certificate. It also includes a licensing package allowing you to use the Guinness World Records logo for promotional purposes.

Corporate adjudication

If you need advice on finding the right record or creating a Guinness World Records experience, then the Corporate Adjudication Service can help. We provide a dedicated account manager to guide you through the record-breaking process. In addition to on-site verification and certificate presentation, the service includes creative direction, concept design, support during the preparatory phases and an extended licensing package.

Licensed adjudication

A deluxe package ideal for brands and partners for whom record-breaking will be used commercially. If a successful record title will be promoted through advertising, marketing or sponsorship then this readymade package will ensure that you're equipped to roll-out commercial activity immediately. With extensive trademark licensing combined with creative direction and adjudication, this is ideal for commercial partners.

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Integrated campaigns

Challenge Fairs

These are leisure destinations where all the family train and attempt Guinness World Records all in the name of fun, competition and the timeless fascination of measuring ourselves against the best. They provide instant verification and are the only places in the world you can walk in off of the street and walk out a Guinness World Record Holder.

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Team building

Anywhere between 1-3 hours long and ideal for conferences and training days. The GWR Live! Teambuilding package gives an authentic reason to unite colleagues and staff around a common cause. With a mix of individual and team challenges for genuine Guinness World Records, the training and bonding can start long before anyone gets to the conference.

Marketing roadshow

Our roadshows simultaneously entertain audiences and put your products or services directly in to the hands of the customer. These can be delivered anywhere, either in one location or several. Generating huge amounts of publicity and media interest they equate to rock concert tours - but aimed at your consumer (...and without the bad language!)

Online record breaking

The army of Guinness World Records fans reach every corner of the digital world enabling us to deliver online interactions which entertain and absorb. Through our own digital platforms, Guinness World Records can deliver tailored record-breaking which engages audiences with accessible, immediate entertainment.

Licensing

Trademark licensing

The Guinness World Records brand is not only highly respected, it's also instantly recognisable the world over. Our logo is a symbol which assigns instant quality; and licensing our logo and intellectual property can make for stimulating marketing campaigns in any market segment where excellence is a cornerstone. We partner with companies across the globe on successful brand licensing campaigns and major corporations can have their advertising and promotional campaigns officially endorsed by Guinness World Records.

Promotional licensing

Give trade promotions a high-octane boost by including Guinness World Records branding and content. Our huge database of records and extensive library of unique pictures lends itself to innovative, eye-catching displays that will raise brand awareness - and sales. Our successful partnerships have utilised our content in a variety of formats. These include; Kids' meals at quick service restaurants, on-pack consumer goods promotions and website promotions.

Product licensing

Guinness World Records is a natural fit for any product that is designed to stimulate the imagination. Our content can be tailored to suit particular age ranges, subject or interest areas. Guinness World Records content is fascinating, highly visual and educational - but most of all, great fun! Our range of licensed products include: games and toys, videogames, stationery, trading cards and sticker collections.

Publishing

Corporate editions

A customized edition of the Guinness World Records annual book can showcase your brand through a unique cover featuring your company logo and imagery. Inside, a fully designed four page spread showcases all of your company's achievements and is designed in the classic layout of our annual books. As gifts for staff, stakeholders, or customers, a custom edition of the Guinness World Records annual makes a bold and creative statement of excellence

Educational publishing

Guinness World Records content resonates with young people the world over. By harnessing the value of the Guinness World Records brand our partners translate educational themes into engaging materials for record-breaking learning.

Television

Guinness World Records shows

The nature of record-breaking is absolutely visual. It can be thrilling, terrifying and stomach-turning, even comical and heart-warming. We bring this diverse entertainment to screens around the world through Guinness World Records shows which are watched by 250 million people in 90 countries worldwide

Clip licensing

We have record breaking footage that will blow your mind. Our amazing line-up of shows forms the unrivalled Guinness World Records library of 750+ hours of footage, all of which is available for license and distribution. As well as jaw-dropping demonstrations of human achievement, our clips convey dogged determination, unwavering willpower and moments of pure joy as well as the whole spectrum of success and failure.

Clients and case studies