EYE POPPING RESULTS SHOUT ABOUT IT TALL TALES ENGAGING STORIES

"They have the heritage, they have the prestige and they have the expertise"

John Scales, consultant to Danone | ESFA Danone Nations Cup UK - Largest robot dance

"Having a Guinness World Records adjudicator at the event was vitally important for us"

Preston Kevin Lewis, Managing Director | Warner Bros. Entertainment - Most people dressed as superheroes

"Awareness should go through the roof"

Michael Agulnek, VP of publicity at Paramount Pictures | DreamWorks Animation UK - Most people dressed as superheroes

 

Guinness World Records : Videos

About Guinness World Records Corporate

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danone

Record Adjudications

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danone
  • Record title: Largest robot dance
  • Date: May 2010
  • Brand: ESFA Danone Nations Cup UK
  • Location: Stamford Bridge, London, UK
  • Full Case Study
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danone
  • Record title: Most people dressed as superheroes
  • Date: October 2010
  • Brand: DreamWorks Animation UK
  • Location: Los Angeles, USA
  • Full Case Study
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danone
  • Record title: Most Landmarks Illuminated in 24 Hours
  • Date: October 2010
  • Brand: The Estée Lauder Companies
  • Location: New York City, USA
  • Full Case Study

Challenge Fairs

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danone
  • Record categories: 15 records attempted
  • Date:From 2009 to present
  • Brand: Butlins
  • Location:Bognor Regis, Minehead and Skegness, UK
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danone
  • Record categories: 21 records attempted
  • Date:2009
  • Brand: Global Village
  • Location: Dubai, United Arab Emirates
  • Full Case Study
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danone
  • Record categories: 10 records attempted
  • Date: May 2010
  • Brand: Tokyo Midtown
  • Location: Tokyo, Japan
  • Full Case Study

Marketing roadshow

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danone
  • Record categories: 12 records attempted
  • Date: 2010, over 20 weeks
  • Brand: Multi Corporation
  • Location: Istanbul and seven other cities, Turkey
  • Full Case Study

Integrated campaigns

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samsung
  • Record categories: 8 record categories (4 online and 4 offline)
  • Date:March to May 2011
  • Brand: Cadbury's Spots Vs Stripes
  • Location: UK
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samsung
  • Record categories: Fastest text message using a touch screen cell phone
  • Date:March 2010
  • Brand: Samsung
  • Location: New York, USA
  • Full Case Study

Licensing

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tgi
  • Record categories: Most people cocktail flaring
  • Date:March 2011
  • Brand: TGI Fridays
  • Location: Covent Garden, UK
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samsung
  • Record categories: Longest line of washed plates
  • Date:April 2011
  • Brand: Vim, Hindustan Unilever
  • Location: Chennai, India
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xbox
  • Record categories: Largest simultaneous online 100m sprint
  • Date:April 2011
  • Brand: XBox LIVE
  • Location: Global
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Carson
  • Record title: Longest Chain of Bracelets
  • Date: May 2011
  • Brand: Carson Dellosa
  • Location: Owingsville, Kentucky, USA
  • Full Case Study

Team Building

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xbox
  • Record categories: 41 records attempted
  • Date:May 2010
  • Brand: MEC
  • Location: Barcelona, Spain
  • Full Case Study
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xbox
  • Record categories:26 record categories
  • Date:April 2011
  • Brand: Dunhumby
  • Location: London, UK, Cinncinati, US, Mumbai, India, Paris, France

Television

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Clients and case studies