"Awareness should go through the roof""Having a Guinness World Records adjudicator at the event was vitally important for us""They have the heritage, they have the prestige and they have the expertise"

"Awareness should go through the roof"

Michael Agulnek, VP of publicity at Paramount Pictures | DreamWorks Animation - Most people dressed as superheroes

"Having a Guinness World Records adjudicator at the event was vitally important for us"

Preston Kevin Lewis, Managing Director | Warner Bros. Entertainment - Most people dressed as superheroes

"They have the heritage, they have the prestige and they have the expertise"

John Scales, consultant to Danone | ESFA Danone Nations Cup UK - Largest robot dance

 

Video Page

About Guinness World Records Corporate


danone

Record Adjudications


danone
  • Record title: Largest robot dance
  • Date: May 2010
  • Brand: ESFA Danone Nations Cup UK
  • Location: Stamford Bridge, London, UK
  • Full Case Study

danone
  • Record title: Most people dressed as superheroes
  • Date: October 2010
  • Brand: DreamWorks Animation UK
  • Location: Los Angeles, USA
  • Full Case Study
danone
  • Record title: Most Landmarks Illuminated in 24 Hours
  • Date: October 2010
  • Brand: The Estée Lauder Companies
  • Location: New York City, USA
  • Full Case Study

Challenge Fairs

danone
  • Record categories: 15 records attempted
  • Date:From 2009 to present
  • Brand: Butlins
  • Location:Bognor Regis, Minehead and Skegness, UK
danone
  • Record categories: 21 records attempted
  • Date:2009
  • Brand: Global Village
  • Location: Dubai, United Arab Emirates
  • Full Case Study
danone
  • Record categories: 10 records attempted
  • Date: May 2010
  • Brand: Tokyo Midtown
  • Location: Tokyo, Japan
  • Full Case Study

Marketing roadshow

danone
  • Record categories: 12 records attempted
  • Date: 2010, over 20 weeks
  • Brand: Multi Corporation
  • Location: Istanbul and seven other cities, Turkey
  • Full Case Study

Integrated campaigns

samsung
  • Record categories: 8 record categories (4 online and 4 offline)
  • Date:March to May 2011
  • Brand: Cadbury's Spots Vs Stripes
  • Location: UK
samsung
  • Record categories: Fastest text message using a touch screen cell phone
  • Date:March 2010
  • Brand: Samsung
  • Location: New York, USA
  • Full Case Study

Licensing

tgi
  • Record categories: Most people cocktail flaring
  • Date:March 2011
  • Brand: TGI Fridays
  • Location: Covent Garden, UK
samsung
  • Record categories: Longest line of washed plates
  • Date:April 2011
  • Brand: Vim, Hindustan Unilever
  • Location: Chennai, India
xbox
  • Record categories: Largest simultaneous online 100m sprint
  • Date:April 2011
  • Brand: XBox LIVE
  • Location: Global
Carson
  • Record title: Longest Chain of Bracelets
  • Date: May 2011
  • Brand: Carson Dellosa
  • Location: Owingsville, Kentucky, USA
  • Full Case Study

Team Building

xbox
  • Record categories: 41 records attempted
  • Date:May 2010
  • Brand: MEC
  • Location: Barcelona, Spain
  • Full Case Study
xbox
  • Record categories:26 record categories
  • Date:April 2011
  • Brand: Dunhumby
  • Location: London, UK, Cinncinati, US, Mumbai, India, Paris, France

Television